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Overview: Quality Images and Logos

At Go Earn It we want to provide you with the best quality artwork we can. This often starts with a quality logo or image from the client. Please read the following page to get information about what is considered a quality logo, why and possible ways to obtain them.

Pixelation

What is pixelation? Pixelation is that blocky, jagged appearance that is produced by low quality (or low resolution) images. Pixelated images come from two sources.

  1. Poor quality or small images
  2. Images that have been resized or scaled from their original size to a larger size.

mario-pixelated

The non-pixelated Mario is from a 3.5 inch image and looks great. But if we resize Mario to 10 inches, we start to see pixelation. The more scaling/resizing that needs to be done, the worse the pixilation gets.

mario-pixelated2

Raster Images and Vector Images.

There are two types of images used for print. Raster and Vector images.

Raster Images

Raster images are made up of pixels. They are by far the most common type of images. Digital photographs and images from the web are raster images. Some of the most common file formats that are raster images are .jpeg, .jpg, .png, and .gif. Raster images pixelate when they are stretched or resized larger then their original size.

Vector Images

Vector images are illustrations made up of lines, grids and mathematical statements. They are created in professional art programs and are created to be scalable. Some the most common file formats that can contain vector images are .ai.eps and .pdf.

vector-vs-raster-pixelated-3

What is the best way to assure against pixelation?

Provide vector images. Format extensions: .ai .eps .pdf
This is by far the best way to help prevent pixelation. These files can be resized without pixelation.

Provide raster images in the size you want or larger. Format extensions: .jpeg .png .gif .jpeg
If you want a logo to have a height of 5 inches on a singlet, please provide an image that has a minimum height of 5 inches. Small images that need to be stretched to a desired size will pixelate.

Is there a way to convert raster images to vector images?

There are programs that convert raster images to vectors, but they might not produce desired results. If the original raster image is of poor quality and is converted to an exact matching vector image, it will still have pixels. This would completely negate the reason for the conversion. To help eliminate the pixels during the conversion process, filters need to be added to either smooth the jagged pixels or blur the jagged pixels. Both filters will change the appearance of the original image.

Converting a raster image to vector image can be a solution at times. It’s always best to start with a large/higher quality image when trying to convert a raster image to a vector image. Logos that don’t have sharp angles or corners usually have the best chance of producing a usable vector image. Text based logos or logos that contain text usually do not convert well.

Does our team or school have a vector image for our logo?

If your team or school has had you logo printed on large banners, uniforms or promotional items in the past, there is a good chance a vector file exists.

Who do I ask to get a vector file?

  1. School Administration
  2. Other team coaches
  3. A past vendor who has printed merchandise or promotional items
  4. The artist or business that created the logo
  5. The Art / Graphics department
  6. Parents or coaches who have worked on similar projects in the past.

Quality is our goal.

In the end, we want to produce the best quality designs for your team. While a vector image will produce the best quality product (with faster production times), we understand it’s not always possible to get these files. If you can only provide a raster image, we will always work to get the best results from the logo provided.

If you have any other questions, please contact us.
Go Earn It. Great Quality. Great Price. The Best Service.